Here Is What Paul Has Learned in over 20+ Years on the Retail Frontline, and Being Apart of the Greatest Change to Businesses Since the Invention of Money... The Internet.
Paul has always been fascinated in how Marketing works, and using his creative idea's to attract more customers or clients for his or his friends businesses.
The Retail Renaissance - was born out of seeing how traditional brick n mortar business struggled to comprehend or harness the power of the internet to grow their businesses.
What once worked on mass with traditional media, has now been turned on it's head because of the Internet.
What hasn't changed is the marketing strategies, just the deliverability of them.
Just like in the original Godfather movie the quote "Make him an offer he can't refuse" still holds truth today.
Now more than ever, to cut through the online "noise" business have to be better, they have to do better than just slashing prices. An IRRESISTIBLE OFFER will work in any market, and when it's delivered through the correct channels, it can be as potent as throwing gas on an open flame!!
For all of the time spent working for companies like McDonalds, Jb Hifi, Wooolworths and many more, Paul learned that while it is important to always be acquiring new customers, nurturing the ones who do spend their time and money with you is just as important.
But unlike before, never has there been a time in history where it's been easier and more cost effective to speak with your customers on a mass level and for pennies on delivering your marketing message.
How To Beat the "Goliath" Competition
Never before has their been such an equal playing field when it comes to advertising your business. Gone are the days when the big companies could dominate the market because of tv or print media ads, now anyone can replicate those media channels through Social Media, Youtube, Blogging and so much more.
Where the big 'Goliath' competition has an upper-hand is big advertising budgets, however, where the small business owner may not be able to compete on Marketing $$, they can be far more nimble and deliver faster results.
Paul helps those small business use what money and resources they have to deliver BIG IRRESISTIBLE OFFERS, but at low cost/high perceived value.
Coupled together with very simple, but powerful automation software, any small business owner can continue to do what they do best (which is the skill, service, product or trade they built their business on in the first place), while letting the automation nurture your customers and turn a 1 time buyer into a life long customer - Which is Pure Gold for any business owner!
Where Did Paul Learn All Of This From?
Born in Canada in the early 1980's and moving to Australia by the age of 10, Paul and his family had travelled a lot in his early life. From seeing the bright lights and dollars flowing like a massive river in Las Vegas, to the child-like magic of visiting Disney Land at age 9, Paul became fascinated with "attraction" ideas and what brought people to a place or to spend their hard earned money.
At an early age Paul loved using his create ideas to bring people together and spend money, like his neighbourhood fan club for all the local 7-12yr old kids who loved The Simpsons tv show, or running a fan club for his favourite band Metallica or helping businesses or nightclubs promote their events.
For years Paul worked at some of the biggest and best direct marketing businesses like McDonalds, Woolworths and JB Hifi, where Paul learned how to bring in large amounts of customers of all types of demographics, and have them banging down the doors to get their hands on the product or service being advertised.
Most of this time was spent before the mass adaptation of the internet or mobile devices, so the marketing channels were easy and direct - TV, Radio or Print media. But as the internet and computer technology became more readily available to everyone, the number of marketing channels increased and became more and more diluted.
This is when Paul began looking at the dot.com explosion of the early 2000's, and stated joining online marketing courses and network marketing companies to learn how they were marketing and selling to massive audiences from all around the world from a laptop or mobile phone.
Now He's Here To Help You
While Paul was a part of and watched the huge explosion of Online E-learning in recent years, one thing has always remained true.... Most business owners don't have the time, energy, patience or money to spend on courses.
Instead just like going to a doctor, you don't really want to learn what the doctor knows, you just want the solution to the pain you're in.
So Paul has decided that instead of "teaching you" what he has learned, and you trying to "learn it to implement it", why not just give you the solution to implement.
Paul is doing this through his Retail Renaissance Communities - because what once worked, still works, it's just how its delivered that has changed, and it can be delivered online or offline!
So whether you are a traditional bricks n mortar retail business, a service provider or an online only E-commerce store, Paul's ideas are certain to work, if you do!
That's the greatest thing about being a part of the Communities, now only do you get Paul's experiences, insights and distinctions, but there's a whole community of other like-minded business owners to learn from and connect with.
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